Getting hot dogs from a vendor’s cart or truck is an American practice, experienced everywhere from city streets to sporting events. Each vendor’s target market relies on the types of hot dogs he caters & his overall business model. For example, a vendor on a busy city street looks to reach a different market than a gourmet truck in the suburbs.
Creating an extensive network:
If you’ve a basic hot dog stand, your market covers an extensive territory. You are generally looking to contact as large an audience as possible around the time people probably want hot dogs, which means placing your cart where people gather from lunchtime to the dinner hour.
Going mobile:
In areas where food trucks are common, hot dog vendors may move to diverse locations daily. If that is the scenario for you, your target market change every day, as geography plays an important part in food-buying decisions. Prospective customers won’t be keen to drive around the city looking for you, so help them out by spurring them to sign up for your social media presence, and make excellent use of Twitter, Facebook and email updates to let everybody know where you’re & where you are going. Pinging everyone every morning with your site may encourage consumers to stop by & purchase a hot dog rather than packing a lunch.
Gourmet Dogs:
If you’re looking to stand out from the crowd & avoid having to compete mostly on cost, fancying up your offerings might lead to a profitable niche market. Using artisan-made buns, farm-raised meat products and gourmet sauces and toppings makes your hot dogs something other than the normal frank fished out of lukewarm water – and you can put a higher price for it as a result.
Parties & promotions:
Also hot dog vendors can make cash by associating with businesses & catering private events. If you build up a following, a local retail shop might greet your parking outside in the expectation of driving some patrons. Look at how your target market compares with that of other businesses, and market your services as per that. For example, being contracted to cater food at the grand opening of a sporting goods store can let complimentary target markets to shop at both locations. Identically, a big local business getting ready for its summer picnic might discover your hot dogs an ideal addition – once you let businesses know you are available.
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